Skip to content
ERTCONSULTING

Services

From positioning to automation.

Four services designed to work together. Each one covers part of the path between your company and your customer, and can be hired on its own or alongside the others.

How they work together

Strategy decides what to say and to whom. Brand makes it visible. Digital growth takes the message to the right people and turns visits into enquiries. Automation handles what happens next, without manual work.

  1. Strategy and positioning
  2. Brand and authority
  3. Digital growth systems
  4. Automation and artificial intelligence

Strategy and positioning

What do we sell, to whom, and why should they choose us?

Deciding what the company sells, to whom, and why customers should pick it over the competition.

What you end up with

  • Positioning document with priority customer, value proposition and core message
  • Sales talking points for the team
  • Recommendations on pricing, proposals and sales channels
  • Market entry plan, when that is the goal

Brand and authority

How does it look, and how does it become credible?

Bringing the company’s image up to the level of its work, so trust starts before the first meeting.

What you end up with

  • Visual identity and brand guidelines
  • Tone of voice and key messages
  • Editorial plan and social media templates
  • Content line for the company’s leader, where relevant

Digital growth systems

How do leads arrive and turn into customers?

Website, ads and email working together to bring in enquiries, with measurement of what works.

What you end up with

  • Website or landing pages live
  • Forms connected to the company’s email or CRM
  • Meta Ads campaigns running and monitored
  • Newsletter and email sequences
  • Conversion tracking and results report

Automation and artificial intelligence

What happens next, without manual work?

Replies, follow-ups, integrations and reports running on their own, so your team can focus on what matters.

What you end up with

  • Automations running and documented
  • AI assistant set up for your business, where it makes sense
  • Integrations between the company’s tools
  • KPI dashboard
  • Team training on everything that was implemented

Ways to work with us

Project

A fixed scope with deliverables set out in the proposal. For example, new positioning, a brand or a website.

Monthly retainer

Ongoing support for work that doesn’t stop: campaigns, content, email marketing and improving automations.

How we work

From first contact to a working system.

  1. First contact

    Fill in the form or give us a call. We reply by email or phone, whichever you prefer.

  2. Introductory meeting

    Free of charge. We get to know your goal, your starting point and what you have already tried.

  3. Diagnosis and proposal

    The diagnosis is free too. At the end you receive a tailored proposal.

  4. Implementation

    The team builds it and gets it running: brand, website, campaigns or automations.

  5. Ongoing support

    As a fixed project or a monthly retainer, depending on the work.

Frequently asked questions

Before we talk.

What kind of companies do you work with?

Mostly small and medium-sized businesses, in very different sectors, from healthcare to manufacturing. In Portugal and in other European countries.

Is there a cost for the first meeting?

No. It is an introductory meeting to understand your goal and what you need. The diagnosis that follows is free as well.

How is pricing set?

After the diagnosis we send a tailored proposal. We work on a project basis or on a monthly retainer, depending on the type of work.

Do I need a new website to get started?

Not necessarily. Sometimes the problem lies in the message, the campaigns or what happens after an enquiry comes in. That is what the diagnosis is for.

Who will work on my project?

The VERT team, across strategy and consulting, marketing and advertising, and technology, depending on what the project needs.

Do you work with companies outside Porto?

Yes. We are based in Porto, but we work with companies all over Portugal and in other European countries.

How quickly do you reply?

Within 24 hours at most, by email or phone, whichever you prefer.

Shall we talk about your company?

Tell us where you are and where you want to get to. The first meeting is free and carries no commitment.