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ERTCONSULTING

Growth consultancy

More of the right customers. Less manual work.

We help small and medium-sized businesses grow with a clear strategy and artificial intelligence applied to everyday work. We define where the company should focus and which customers it should target, and we use AI and automation to sell better and free your team from repetitive work.

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The first meeting is free of charge.

Four questions, one system

  1. Strategy and positioningWhat do we sell, to whom, and why should they choose us?
  2. Brand and authorityHow does it look, and how does it become credible?
  3. Digital growth systemsHow do leads arrive and turn into customers?
  4. Automation and artificial intelligenceWhat happens next, without manual work?

Companies we have worked with

  • DS Créditos
  • ADL Serralharia
  • Mototrofa
  • Dr. António Conde — Cirurgia Plástica
  • Pneus D. Pedro V
  • Altaroda, SA
  • Casa da Lameira Douro

Where we can help

Does any of this sound familiar?

This is almost always where conversations start.

Services

Four areas that work as one system.

Each area answers a different question. You can start with any of them: in the first meeting we work out where it makes most sense.

  1. Strategy and positioning

    What do we sell, to whom, and why should they choose us?

    Deciding what the company sells, to whom, and why customers should pick it over the competition.

    What you end up with

    Priority customer, value proposition and core message defined.

    Learn more: Strategy and positioning

  2. Brand and authority

    How does it look, and how does it become credible?

    Bringing the company’s image up to the level of its work, so trust starts before the first meeting.

    What you end up with

    Identity, tone of voice and content plan ready to use.

    Learn more: Brand and authority

  3. Digital growth systems

    How do leads arrive and turn into customers?

    Website, ads and email working together to bring in enquiries, with measurement of what works.

    What you end up with

    Website, campaigns and email live, with the source of every enquiry tracked.

    Learn more: Digital growth systems

  4. Automation and artificial intelligence

    What happens next, without manual work?

    Replies, follow-ups, integrations and reports running on their own, so your team can focus on what matters.

    What you end up with

    Automations and integrations running, with the team trained to use them.

    Learn more: Automation and artificial intelligence

Cases

Work done, results measured.

Three recent projects. There are more on the cases page, including what clients say about us.

Private healthcare · 9 clinics

Nine clinics, one way of welcoming patients.

qualified enquiries
+38%qualified enquiries
acquisition cost
−29%acquisition cost
months
12months
Problem
They were competing almost entirely on price. Each clinic communicated in its own way and the patient experience changed from site to site, which squeezed margins.
What we did
We redefined the group’s positioning, built a single patient acquisition process for all nine clinics, brought AI tools into the support of clinical operations and made the patient experience consistent across every site.
Result
In twelve months, 38% more qualified enquiries and a 29% lower acquisition cost. The group came to be seen as the premium reference in its specialty.

Independent professional

From a circle of referrals to clients in three new countries.

new countries
3new countries
months
6months
Problem
Nearly all work came through personal referrals. Outside that circle, hardly anyone knew him.
What we did
We worked on the positioning, set up an AI-supported content production system and designed an enquiry journey for high-value private clients.
Result
Within six months, qualified enquiries began arriving from three countries where he had no clients before. He is now recognised as a reference in his field.

Manufacturing · B2B

ADL Serralharia, Lda.

A metalwork company that stopped depending on its founder alone.

EBITDA
+22%EBITDA
founder’s calendar
−60%founder’s calendar
months
18months
Problem
The company could not grow beyond one person’s available time: there were no written rules and no second line of management. And the expertise it had didn’t show in the way it presented itself, which made it hard to reach more demanding clients.
What we did
We ran a full diagnosis of the operation, defined who decides what, set up a weekly management meeting and rebuilt the digital infrastructure. We then worked on the positioning, with a message written for business clients and a digital presence that matches ADL’s industrial capability.
Result
In eighteen months, EBITDA rose 22% and the founder’s calendar became 60% freer. A second line of management now runs the company by written rules, and ADL presents itself to the market clearly and credibly.
Working with VERT changed the way my team and I present ourselves. We went from being just another plastic surgery team to being recognised as a reference. The support was strategic, human and always focused on real results — more trust, more patients and a brand we are proud of.
Dr. António Conde — Plastic Surgery
See all cases

How we work

From first contact to a working system.

  1. First contact

    Fill in the form or give us a call. We reply by email or phone, whichever you prefer.

  2. Introductory meeting

    Free of charge. We get to know your goal, your starting point and what you have already tried.

  3. Diagnosis and proposal

    The diagnosis is free too. At the end you receive a tailored proposal.

  4. Implementation

    The team builds it and gets it running: brand, website, campaigns or automations.

  5. Ongoing support

    As a fixed project or a monthly retainer, depending on the work.

Who is behind it

The people behind every project.

VERT is a team of five, organised in three areas: strategy and consulting, marketing and advertising, and technology. The people who set the strategy work side by side with the people who carry it out.

They are professionals with extensive market experience. Some hold a doctorate, some bring international experience, and some have held senior management roles in companies across several industries.

We are based in Porto and work with companies across Portugal and in other European countries.

  • Strategy and consulting

    Diagnosis, positioning, value proposition, sales structure and entry into new markets.

  • Marketing and advertising

    Brand, content, Meta Ads campaigns, email marketing and results tracking.

  • Technology

    Websites, integrations, automation and artificial intelligence.

Frequently asked questions

Before we talk.

What kind of companies do you work with?

Mostly small and medium-sized businesses, in very different sectors, from healthcare to manufacturing. In Portugal and in other European countries.

Is there a cost for the first meeting?

No. It is an introductory meeting to understand your goal and what you need. The diagnosis that follows is free as well.

How is pricing set?

After the diagnosis we send a tailored proposal. We work on a project basis or on a monthly retainer, depending on the type of work.

Do I need a new website to get started?

Not necessarily. Sometimes the problem lies in the message, the campaigns or what happens after an enquiry comes in. That is what the diagnosis is for.

Who will work on my project?

The VERT team, across strategy and consulting, marketing and advertising, and technology, depending on what the project needs.

Do you work with companies outside Porto?

Yes. We are based in Porto, but we work with companies all over Portugal and in other European countries.

How quickly do you reply?

Within 24 hours at most, by email or phone, whichever you prefer.

Shall we talk about your company?

Tell us where you are and where you want to get to. The first meeting is free and carries no commitment.

Book a meeting

Or contact us directly