Services · 01
Strategy and positioning
Deciding what the company sells, to whom, and why customers should pick it over the competition.
Who it is for
Companies with a good service that still end up competing on price, or that struggle to explain in one sentence what makes them different. Also companies that want to enter a new market, at home or abroad.
Problems it solves
- Customers compare you with competitors and only look at price.
- Everyone in the company describes the business differently.
- Your sales team spends time on clients who never turn out to be worth it.
- You want to sell in another market and don’t know where to start.
What we do
Diagnosis
We look at your offer, your current customers and your competitors to see where the company wins and where it loses.
Priority customer
Together we decide which customers are worth most and where effort should go.
Value proposition
What the company delivers, to whom and why it matters, written so a customer gets it straight away.
Message
The core sentence and arguments that your team, your website and your campaigns will use.
Sales structure
How you present prices, proposals and sales channels is brought in line with the new positioning.
New markets
When the goal is to sell abroad, we adapt the offer and the message to the target country.
What you end up with
- Positioning document with priority customer, value proposition and core message
- Sales talking points for the team
- Recommendations on pricing, proposals and sales channels
- Market entry plan, when that is the goal
How it connects to the other services
It is the foundation for the other three services. Brand, website and campaigns end up saying the same thing because they start from the same decisions.
Related services
Next step
Shall we talk about your company?
Book a meeting. In that first meeting, which is free of charge, we look at your goal and whether this is the right service to start with.