Cases

What we did and what changed.

Each case covers the starting point, the work done and the result. Some clients prefer not to be named; in those cases we only show the sector.

Private healthcare · 9 clinics

Nine clinics, one way of welcoming patients.

qualified enquiries: +38%qualified enquiries
acquisition cost: −29%acquisition cost
months: 12months

Context: A group of nine specialist clinics.
Problem: They were competing almost entirely on price. Each clinic communicated in its own way and the patient experience changed from site to site, which squeezed margins.
What we did: We redefined the group’s positioning, built a single patient acquisition process for all nine clinics, brought AI tools into the support of clinical operations and made the patient experience consistent across every site.
Result: In twelve months, 38% more qualified enquiries and a 29% lower acquisition cost. The group came to be seen as the premium reference in its specialty.

Services involved

Independent professional

From a circle of referrals to clients in three new countries.

new countries: 3new countries
months: 6months

Context: A senior specialist with deep technical expertise.
Problem: Nearly all work came through personal referrals. Outside that circle, hardly anyone knew him.
What we did: We worked on the positioning, set up an AI-supported content production system and designed an enquiry journey for high-value private clients.
Result: Within six months, qualified enquiries began arriving from three countries where he had no clients before. He is now recognised as a reference in his field.

Services involved

Healthcare · Plastic surgery

Dr. António Conde — Plastic Surgery

From one more clinic to the reference.

Context: A plastic surgery practice.
Problem: It was competing for visibility with many other clinics, with nothing showing the difference in experience and skill. People searching simply couldn’t see that difference.
What we did: We worked on the positioning, built the brand and set up a digital presence designed to attract qualified patients. Message and communication were rebuilt from scratch.
Result: More trust from patients, better-quality enquiries and a brand the market came to recognise as a reference.

Working with VERT changed the way my team and I present ourselves. We went from being just another plastic surgery team to being recognised as a reference. The support was strategic, human and always focused on real results — more trust, more patients and a brand we are proud of.

Dr. António Conde — Plastic Surgery

Services involved

Manufacturing · B2B

ADL Serralharia, Lda.

A metalwork company that stopped depending on its founder alone.

EBITDA: +22%EBITDA
founder’s calendar: −60%founder’s calendar
months: 18months

Context: A profitable metalwork company with strong operational capacity, where almost every decision went through the founder.
Problem: The company could not grow beyond one person’s available time: there were no written rules and no second line of management. And the expertise it had didn’t show in the way it presented itself, which made it hard to reach more demanding clients.
What we did: We ran a full diagnosis of the operation, defined who decides what, set up a weekly management meeting and rebuilt the digital infrastructure. We then worked on the positioning, with a message written for business clients and a digital presence that matches ADL’s industrial capability.
Result: In eighteen months, EBITDA rose 22% and the founder’s calendar became 60% freer. A second line of management now runs the company by written rules, and ADL presents itself to the market clearly and credibly.

The partnership with VERT enabled us to elevate the way we present ADL to the market. They captured the essence of our industrial capability and turned it into a clear, credible, growth-oriented positioning. The work brought strategic structure, rigour in communication and a solid foundation to attract more demanding clients and higher-value projects.

ADL Serralharia, Lda.

Services involved

Retail · Motorcycles and touring gear

Mototrofa

A refreshed brand, more sales and customers who come back.

sales: +15%sales

Context: Mototrofa asked us for a rebrand and a new online positioning.
Problem: Few enquiries were coming in, and the company wanted to sell more, attract better-qualified customers and give its own brand more visibility.
What we did: We rebranded the company, defined a new online positioning and worked on lead generation to bring in more enquiries and better-qualified customers.
Result: Sales grew by around 15%. And more customers now come back: they buy more often and stay loyal to the brand.

Services involved

Professional services

Years of experience turned into better enquiries.

Context: A professional services firm with many years of experience.
Problem: That experience wasn’t translating into recognition. Enquiries came in, but few were the right ones and few became clients.
What we did: Positioning, a message that shows the firm’s experience and a digital presence designed to attract the right clients.
Result: Enquiries became better qualified and the conversion rate went up.

Working with VERT was a strategic investment with a clear return. They helped us turn our experience into recognised authority. They brought rigour, clarity and positioning — and that showed in higher lead quality and a better conversion rate. I recommend them to leaders who want strategy, discipline and tangible results.

Professional services client

Services involved

Companies we have worked with

DS Créditos
ADL Serralharia
Mototrofa
Dr. António Conde — Cirurgia Plástica
Pneus D. Pedro V
Altaroda, SA
Casa da Lameira Douro

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